PROJECT: Cycle your City (CyC)
COMPANY: Planet Media Studio S.L.
Cycle your City (CyC) supports cities and bike users to bet on environmental friendly mobility solutions, providing a mobile application and a web portal to enable citizens to take advantage of existing cycling infrastructures and multimodal transportation.
CyC calculates safe routes between two points of the city taking into account the location of public bike renting spots, for a combined use with the public transport system.
Thanks to CyC, cyclists become sensors of the city by crowdsourcing the presence of relevant infrastructures, reporting incidents or promoting interesting routes.
CyC has been successfully trialing its app in Bilbao, Spain, in collaboration with Google maps and has recently started a marketing campaign in Madrid and Valencia for a future deployment.